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Creating a TV Commercial...

As a commercial production professional, I often get asked about the process of

creating a TV commercial. Today, I wanted to share some behind-the-scenes

insights into the making of a recent commercial we created with one of our


Firstly, it all starts with a creative brief. We work closely with the client to

understand their objectives, target audience, brand voice, and messaging. Once

we have a solid creative brief, we start brainstorming ideas and looks for the spot

or spots with an agencies creative team.

Next, we move into the pre-production phase. This involves casting talent,

scouting locations, and creating storyboards, lining up shoot dates and booking

crew. In some cases a lot of the above is done on the agency side before making

its way to the production company. We also work with the script writers to help

transform the writing into a visual experience for the TV commercial that is on par

with the brand and agencies vision.

Then, it's time for production. On the day of the shoot, there's a flurry of activity

as the set is prepared, talent is made up, and equipment is tested and lighting is

perfected and from our standpoint the lighting is a major factor in the overlook

and feel of a spot. We shoot multiple takes from different angles to ensure we

have the best footage possible.

Finally, we move into post-production. This is where the magic happens. The

footage is edited into 15, 30 or 60 second spots then color graded and ran

through an audio post process as well.

Overall, creating a TV commercial is a collaborative effort that requires the input

and skills of many people. It's always exciting to see the final product come to life

on screen and to know that it will be seen by millions of people.

#TVCommercial #BehindTheScenes

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